Creating a Digital Destination for a Waterfront Community
A practical guide for visitors, a platform for businesses and a resource for prospective tenants
- Client
- Boardwalk Towne Lake
- Category
- Migration, Website Development
- Technology
- Services
-
- Drupal Website Development
- Drupal 8 Implementation
- Drupal 10 Upgrade
- Content Architecture
- Business Directory Development
- Event Content Management
- Leasing Content
- Custom Theming
- Website Maintenance
Overview
Boardwalk Towne Lake
- Restaurants
- Retail
- Wellness
- Services
- Entertainment
- Events
Boardwalk Towne Lake is a waterfront lifestyle destination in Cypress, Texas, bringing together restaurants, retail stores, wellness providers, professional services, entertainment, and community events in one location. The website was created to present the destination as more than a commercial property: it acts as a practical guide for visitors, a promotional platform for businesses, and an information resource for prospective tenants.
We originally built the website in Drupal 8 based on a new visual design and later upgraded the platform to Drupal 10. The work focused on creating a flexible content structure, presenting a diverse business directory, supporting event promotion, and making it easy for visitors and business owners to find the information they need.
The project requirements
Structured content
- Visitors Restaurants, Shopping, Entertainment, Directions, Parking, Upcoming events, Opening information
- Business owners Marketing opportunities, Location details
- Prospective tenants Leasing information, Location details
The website needed to serve several audiences at the same time. Visitors look for restaurants, shopping, entertainment, directions, parking, upcoming events, and opening information. Business owners and prospective tenants need access to leasing information, marketing opportunities, and details about the location.
The platform therefore required more than a set of static marketing pages. It needed structured content that could support individual business profiles, categories, events, promotional content, FAQs, news, galleries, and leasing resources while maintaining a consistent visual experience across the site.
Building the Drupal platform
Boardwalk Towne Lake
- Dining
- Shopping
- Wellness
- Services
- Events
- News
- Leasing
- Visitor info
- Directions & parking
We developed the site in Drupal 8 around a content structure that allowed the client to manage the destination’s information without relying on developers for routine updates. The implementation supported reusable page sections, structured listings, navigation, promotional content, and flexible landing pages.
The website was organized around the main areas visitors use to explore Boardwalk Towne Lake:
- Dining and restaurants.
- Shopping and retail.
- Wellness and fitness.
- Professional and community services.
- Events and live entertainment.
- News and updates.
- Leasing opportunities.
- Visitor information and FAQs.
- Location, directions, and parking.
This approach allowed the client to add or update businesses and promotional content while keeping the presentation consistent throughout the website.
Business directory and profiles
Suite number, Telephone, Description, Operating hours, Website
- Restaurants
- Retail
- Fitness
- Healthcare
- Salons
- Real estate
A central part of the website is the business directory. Boardwalk Towne Lake features a wide mix of restaurants, retailers, fitness studios, healthcare providers, salons, real estate services, and other local businesses. The directory groups businesses by category and presents useful information such as suite numbers, telephone numbers, descriptions, operating hours, and links to individual websites.
We created a structured approach for business profile pages so that each listing could have its own content while following a common layout. This makes it easier for visitors to browse the destination, compare options, and move from the directory to a specific business page.
The structure also supports the changing nature of a retail and entertainment destination, where businesses, contact details, hours, and promotional information may need to be updated regularly.
Events and community engagement
Upcoming events to Past events gallery
- Live music
- Seasonal celebrations
- Farmers markets
- Family activities
- Holiday events
Events are an important part of the Boardwalk Towne Lake experience. The website promotes live music, seasonal celebrations, farmers markets, family activities, holiday events, and other community gatherings. The events section gives the client a dedicated place to publish upcoming activities and maintain a gallery of past events.
This content model supports the property’s broader marketing strategy by helping visitors discover reasons to return beyond dining or shopping. It also gives tenants and event partners a way to benefit from the destination’s ongoing programming.
Leasing and business promotion
Pop-up to Permanent space
- Available space
- Surrounding market
- Tenant opportunities
- Promotional support
The website includes a dedicated leasing area for businesses interested in joining the development. The page presents Boardwalk Towne Lake as a waterfront commercial destination and includes information about available space, the surrounding market, tenant opportunities, and promotional support.
The site also supports pop-up inquiries for businesses that may want to test the location before committing to a permanent space. This creates a useful path for prospective tenants while helping the property team promote future availability.
Drupal 10 upgrade
Drupal 8 to Drupal 10
- Site structure
- Modules
- Themes
- Custom functionality
- Content configuration
- Integrations
After the original Drupal 8 implementation, we upgraded the platform to Drupal 10. The upgrade involved reviewing the existing site structure, modules, themes, custom functionality, content configuration, and integrations to ensure the website could continue operating on a supported and modern Drupal foundation.
The upgrade was approached as a controlled platform improvement rather than a simple version change. We preserved the site’s core content and visitor-facing functionality while reviewing the implementation for compatibility, maintainability, and future development needs.
The Drupal 10 version provides a stronger basis for managing the directory, events, leasing pages, FAQs, and marketing content as the destination continues to evolve.
User experience and content management
Discovery to Action
- Categories
- Business listings
- Event information
- Location details
- Calls to action
The website was designed to help visitors move quickly from discovery to action. Clear categories, business listings, event information, location details, and calls to action make it easier to plan a visit or learn about leasing opportunities.
The content structure also supports the client’s operational workflow. Editors can manage business information, event pages, news, testimonials, leasing content, and visitor guidance through defined content areas rather than editing page markup directly.
The result
A flexible platform for the whole destination
Boardwalk Towne Lake gained a flexible Drupal platform that represents the full character of the destination—from waterfront dining and retail to wellness, entertainment, events, and commercial opportunities. The Drupal 8 build established the original content and design foundation, while the later Drupal 10 upgrade modernized the platform for continued use. The result is a structured digital experience that supports visitors, promotes tenants, encourages community engagement, and gives the property team a practical way to manage changing content.
More Work
More Case Studies
Rebuilding a Multi-Site Drupal Platform for Online Driver Education
Moving Traffic School Online onto a shared, multi-site Drupal 10 platform: reusable state enrollment pages, webforms, legacy content migration and staged quality assurance.
Building a Multilingual Platform on Drupal 10
Moving OMRON Components’ product and business data from a third-party database into a multilingual, multi-region Drupal 10 platform, integrated with Mautic and run on Acquia Cloud.
Ready to discuss your project with us?
Let’s discuss how we can craft a distinctive brand identity that captivates, connects, and converts.
- Book a call Pick a 30-minute slot that suits you.
- Talk it through We look at your goals, customers and timeline.
- Get a plan A written scope and estimate within two working days.